Bloomberg Alternative Data offers a suite of solutions designed to seamlessly integrate into your investment research workflow.
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Explore high value alternative datasets
Consumer transaction data tracks aggregated consumer spending activity from payment transactions and is used to monitor sales and purchase trends over time. It can provide an early, directional signal on company performance, customer behavior, and changes in consumer demand.
Bloomberg Second Measure is a leading provider of consumer transaction data analytics, capturing billions of debit card and credit card purchases from a US consumer panel of 20+ million members.
Data is delivered daily via the Bloomberg Terminal ALTD <GO> , and as aggregated and transaction-level data feeds via DATA <GO>.
Foot traffic data tracks aggregated mobile location signals to estimate how many people visit physical company locations over time. It can be normalized and extrapolated to help track venue- and company-level visitation trends, offering a directional view of in-store demand, consumer activity and relative performance across locations or brands.
ALTD <GO> sources foot traffic data from Placer.ai, providing aggregated foot traffic analytics from a panel of 25+ million average monthly users in the US.
Web traffic data tracks activity on digital properties to estimate how users engage with a company's websites over time. It helps measure trends in visits, visitors, and on-site engagement, providing a directional view of digital demand and consumer interest.
ALTD <GO> sources web traffic data from Similarweb, providing aggregated web traffic analytics from a panel of 100+ million websites globally.
Mobile app data tracks activity on how users engage with a company's mobile apps over time. It provides a comprehensive, wide-angle perspective of market performance and user behavior for digitally-focused companies, offering crucial insights into industry and mobile trends.
ALTD <GO> sources mobile app usage data from Apptopia, providing aggregated global mobile app analytics from 15+ million mobile devices across more than 160 countries.
Healthcare prescription data tracks activity on the administration of pharmaceutical prescriptions across a wide variety of healthcare institutions. It provides a broad perspective on the market performance of pharmaceutical drugs, capturing key insights on continually evolving healthcare trends.
ALTD <GO> sources healthcare prescription data from Symphony, providing aggregated analytics from U.S. healthcare pharmaceutical prescriptions, administered through pharmacies, doctors' offices, hospitals, and long-term care clinics.
Bloomberg Second Measure US Consumer Spend Index presents a holistic view of consumer spending as seen through the lens of consumers’ credit and debit card transactions, enabling investors to track US consumer behavior and analyze consumer trends in near real time.
The index is available on the Bloomberg Terminal via ECAN <GO> and as a Data Feed via DATA <GO>.
Want to dive deeper? Access lower-latency data and premium metrics directly in ALTD <GO> by requesting entitlement to the providers’ premium data package.
Interested in becoming a data partner? Contact us at altdsupport@bloomberg.net to learn how to make your data available on the Bloomberg Terminal.
Consumer transaction data tracks aggregated consumer spending activity from payment transactions and is used to monitor sales and purchase trends over time. It can provide an early, directional signal on company performance, customer behavior, and changes in consumer demand.
Bloomberg Second Measure is a leading provider of consumer transaction data analytics, capturing billions of debit card and credit card purchases from a US consumer panel of 20+ million members.
Data is delivered daily via the Bloomberg Terminal ALTD <GO> , and as aggregated and transaction-level data feeds via DATA <GO>.
Foot traffic data tracks aggregated mobile location signals to estimate how many people visit physical company locations over time. It can be normalized and extrapolated to help track venue- and company-level visitation trends, offering a directional view of in-store demand, consumer activity and relative performance across locations or brands.
ALTD <GO> sources foot traffic data from Placer.ai, providing aggregated foot traffic analytics from a panel of 25+ million average monthly users in the US.
Web traffic data tracks activity on digital properties to estimate how users engage with a company's websites over time. It helps measure trends in visits, visitors, and on-site engagement, providing a directional view of digital demand and consumer interest.
ALTD <GO> sources web traffic data from Similarweb, providing aggregated web traffic analytics from a panel of 100+ million websites globally.
Mobile app data tracks activity on how users engage with a company's mobile apps over time. It provides a comprehensive, wide-angle perspective of market performance and user behavior for digitally-focused companies, offering crucial insights into industry and mobile trends.
ALTD <GO> sources mobile app usage data from Apptopia, providing aggregated global mobile app analytics from 15+ million mobile devices across more than 160 countries.
Healthcare prescription data tracks activity on the administration of pharmaceutical prescriptions across a wide variety of healthcare institutions. It provides a broad perspective on the market performance of pharmaceutical drugs, capturing key insights on continually evolving healthcare trends.
ALTD <GO> sources healthcare prescription data from Symphony, providing aggregated analytics from U.S. healthcare pharmaceutical prescriptions, administered through pharmacies, doctors' offices, hospitals, and long-term care clinics.
Bloomberg Second Measure US Consumer Spend Index presents a holistic view of consumer spending as seen through the lens of consumers’ credit and debit card transactions, enabling investors to track US consumer behavior and analyze consumer trends in near real time.
The index is available on the Bloomberg Terminal via ECAN <GO> and as a Data Feed via DATA <GO>.
Want to dive deeper? Access lower-latency data and premium metrics directly in ALTD <GO> by requesting entitlement to the providers’ premium data package.
Interested in becoming a data partner? Contact us at altdsupport@bloomberg.net to learn how to make your data available on the Bloomberg Terminal.
Gain intra-quarter insights ahead of earnings announcements
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KPI estimates nowcasting
Backtest Wingstop’s reported KPI (system-wide sales) against Bloomberg Second Measure and consensus estimates via KPI Correlation tab on the Terminal.
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Thesis validation
Evaluate Starbucks’ performance across different alternative datasets and metrics via the Trend Analysis tab on the Terminal.
Bloomberg Second Measure Data Feeds
Track product launches
Isolate and analyze trends in Netflix new sign-ups by product via Bloomberg Second Measure data feeds.
Bloomberg Second Measure Data Feeds
Create custom cohorts
Identify low-income and high-income consumers and track Walmart’s performance over time via Bloomberg Second Measure data feeds.
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